Dream. Create. Sustain.
Start and Grow a Sustainable Business
Dream. Create. Sustain.
Start and Grow a Sustainable Business
Start and Grow a Sustainable Business
Start and Grow a Sustainable Business
We are living in what can only be described as the Entrepreneur Economy, where innovators, visionary founders, and small business leaders are shaping our future.
Entrepreneurship can be an incredible journey. 55% of U.S. adults have started a business, and 63% view entrepreneurship as a good career choice.
And our future is bright: two thirds of youth (13 to 17 years old) want to start a business someday.
Most people want to become an entrepreneur because of the desire for independence, pursuing passions, financial freedom, and making a difference, as well as the opportunity to be creative and innovative.
However, the sad fact is that most businesses fail. One in five (20%) fail in their first year. At the 5 year mark, half of businesses have failed. If you are starting a scalable startup, the odds are even more against you: 90% fail in the first few years - and if you are going to “make it big” it will take at least 7 years to make traction.
How can you pursue the dream of owning your own impactful businesses, while beating the odds?
sus·tain/səˈstān/ • verb
strengthen or support physically or mentally.
Definition from Oxford Languages
I recommend the Sustain Startup approach to intentionally build a business that beats the odds. In this approach you:
This is an approach that I developed based on decades of working with entrepreneurs and CEOs. I am offering this to you to get started on the right path of creating and scaling your business. Learn the step-by-step tips here to get started.
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